Ariel Bernal - Sr. Web Solutions Architect, Designer & Developer

Graphic Designer

Edvisors - College Search Component

Roles: Product Designer & Developer, IA/UI/UX, Graphic Designer.

Tools: Figma, Microsoft Teams

Problem

The Edvisors website receive a sizeable number of students wanting to better understand their college options, so the client wanted to enhance the search capabilities offered directly on their home page to leverage the interest of these users and better guide them through their product flows and landing pages.

The goal of this project was to research, design and imagine how users would find their desired colleges and directly compare them without going through several pages, simplifying the whole process. Emphasis was on responsive web design, branding, customer journey mapping and strategic thinking.

Solution

To create a composable component that will allow users to feel empowered and excited for their visit and start or continue a relationship with the website.

Objectives

Develop a coherent branded component with the client and user in mind
Provide features developed from previous user research.

Goal

To create an experience that allows users to feel excited and empowered and provide all the information they look for in one simple to use, easy to position, responsive component.