I design experiences for Users People
and Products Digital Journeys
as a UX Architect

using emotional design principles and

sprinkling a touch of wonder along the way

Projects I am proud of

I recently faced a complex project conflict within our team. It was clear that resolution was needed, so I took the initiative. First, I assessed the situation and realized it was beyond my control. I decided to escalate the issue to our project sponsor, who had the authority to intervene effectively.

Simultaneously, I identified a team member with expertise in the area related to the conflict. I delegated the task of gathering detailed data and potential solutions to expedite the resolution process. This allowed us to address the issue efficiently while keeping our sponsor informed.

In the end, our sponsor's intervention, combined with the team member's efforts, led to a swift and successful resolution. This experience reinforced the importance of knowing when to escalate and delegate, ensuring smoother project management.

I used UsabilityHub for a Preference test to figure out which font style users preferred. It turned out that a whopping 86% of users liked the design with a sans-serif font over a serif font. They found it more readable and thought it matched the app's tone better.

Style Guide

I aimed to bring the users' preferences for a straightforward user interface into the webapp. Simplicity was at the heart of the design, and this was reflected in the choice of a basic color palette. To capture the essence of eco-friendliness and positivity, I opted for shades of green, symbolizing ecology and nature, and yellow, representing the sun and light. Green is often associated with sustainability and a sense of harmony with the environment, while yellow exudes warmth, optimism, and energy. These colors not only align with the app's energy-consumption-awareness theme but also create a style and atmosphere that I aimed to instill in our users.

The chosen palette wasn't limited to just the app's UI; I extended it to the graphics as well. This added a sense of sobriety and consistency to the overall design while infusing a dynamic and fun element into the app's screens. This approach not only ensures a harmonious visual identity that "feels eco-friendly" but also provides a touch of vibrancy that resonated with our test users.

Atomic Design System

The design system is meticulously structured around the principles of Atomic Design, a well-established methodology for creating cohesive and scalable design systems. To foster a seamless transition from design to development, we have seamlessly integrated Figma mockups with a comprehensive set of front-end code naming conventions.

Within this design system, we've established a robust framework that encompasses rigorous naming conventions, fundamental core interactions, and a keen focus on scalability for all components. This ensures not only design consistency but also facilitates an efficient development process that aligns perfectly with our project's requirements.

UI / Visual Design

For this job I also worked as a UI Designer, where I created the UI components and also the app graphics. There was a lot of exploration and stakeholder management to be done. I was part of a SCRUM team with a product owner, business analyst, a tester and 4 developers.

Before sketching out wireframes, I first did an in-depth analysis of existing webapps, focusing on the use of UI elements and patterns as well as interactivity. I analyzed 3 similar UIs.

Activities

• User Research / Data

• Designing user flows

• Facilitating workshops

• Defining User Personas

• Content Strategy

• Interaction Design

• Creating lo-fi prototypes

• Validation research

• Creating hi-fi designs in Figma

• Design hand-off and design governance

• Development

With a strong blend of technical expertise, creativity, and a user-centric approach, I am confident in my ability to deliver exceptional design solutions. Here's why I believe I am the perfect fit for the UI/UX role:

• Extensive Experience: With several years of experience in the UI/UX field, I have successfully designed and implemented intuitive user interfaces and engaging user experiences for diverse projects. My comprehensive understanding of UI/UX principles, methodologies, and industry best practices allows me to create designs that seamlessly blend aesthetics with functionality.

• User-Centric Mindset: I firmly believe that the user should be at the heart of every design decision. By conducting thorough research, gathering user insights, and employing usability testing techniques, I ensure that the end product meets the needs, desires, and expectations of the target audience. I am committed to creating intuitive and delightful experiences that leave a lasting impression.

• Collaborative Approach: Collaboration is key to delivering outstanding UI/UX solutions. I thrive in multidisciplinary teams, working closely with developers, stakeholders, and other designers to bring ideas to life. My effective communication skills, combined with my ability to understand and synthesize diverse perspectives, enable me to foster a collaborative environment that leads to exceptional design outcomes.

• Continuous Learning: The field of UI/UX is ever-evolving, and I am dedicated to staying at the forefront of industry trends, emerging technologies, and design tools. I consistently seek opportunities for professional development, attend conferences, and participate in design communities to expand my knowledge and skills. I bring a growth mindset and a passion for innovation to continuously improve and deliver cutting-edge design solutions.

I am ready to bring my expertise and creativity to your organization, contributing to the development of exceptional user experiences that leave a lasting impact!

Contact me now >

Overview

Rebranding and rethinking UX and UI, reimagining how users buy services from the client.

Solution

Our aim for this online website redesign project, is to craft a digital experience that not only empowers and excites users during their visit but also lays the foundation for a long-lasting, trust-based relationship with the shop, extending over many years. 

Objectives

• Enhance User Experience: Improve the overall website user experience to make it more engaging, intuitive, and enjoyable for visitors.

• Increase Information Accessibility: Ensure that users can easily access comprehensive information about engine remanufacturing services, products, and the shop's expertise.

• Establish Trust: Build trust by showcasing the shop's reliability, expertise, and commitment to quality remanufactured engines.

• Encourage Long-Term Engagement: Foster a sense of community and loyalty among users, encouraging repeat visits and long-term engagement with the website.

• Boost Conversions: Increase the conversion rate of website visitors into customers by simplifying the inquiry and purchase process.

Goal

The primary goal of this website redesign project is to transform the online presence of the engine remanufacturer into an empowering, engaging, and trust-building platform. Client’s demography are males, aged 30 to 65. This is over 90% of the clientele. We aim to establish the website as a dependable resource for customers seeking information and services, ultimately nurturing long-term relationships and fostering an increase in conversions.

The process

Research

• Conducted interviews with key stakeholders to gain insights into the intended site audiences.

• Engaged in interviews with diverse site audience members to understand their website usage patterns.

• Explored the competitive landscape and examined similar platforms for benchmarking and analysis.

Information Architecture

A crucial aspect I considered is the Information Architecture (IA) for this project, to define how the information was going to be organized, labeled, and navigated to ensure that users can find what they need with ease and efficiency. The goal was to create a structure that not only organizes content logically but also ensures that users can easily access the information they seek, ultimately contributing to an enhanced user experience. Here are some key strategies I implemented:

• User-Centered Organization: I structured the information architecture with the user in mind, ensuring that content is organized according to how users naturally think and search for information.

• Clear and Intuitive Navigation: To facilitate easy navigation, I designed a clear and intuitive menu system. This involved categorizing content hierarchically, making use of dropdown menus when necessary, and using labels that resonate with the target audience.

• Content Grouping: I employed content grouping techniques to cluster related information together. This helps users find information quickly and efficiently, enhancing their overall experience.

• Search Functionality: In addition to navigation, I incorporated an effective search feature that allows users to locate specific information with ease. The search function is designed to return relevant results and guide users to the content they need.

• Consistency Across Platforms: To ensure a seamless user experience, I worked on maintaining consistency in the information architecture across various platforms, including desktop and mobile devices.

• Scalability and Future-Proofing: The information architecture was designed with future growth in mind. It's scalable to accommodate additional content and features as the website evolves.

• User Testing: Throughout the project, I conducted user testing sessions to validate the effectiveness of the information architecture. This helped in identifying pain points and areas for improvement, which were subsequently addressed.

UI Design & Multivariate testing

Iterating through several design variations, I carefully considered the client's feedback while aligning their requests with user-centric parameters to ensure that the end product consistently addresses the needs of their users.

When integrating new features, I consistently put forward a range of options designed for performance testing, all aimed at achieving our project objectives. Collaborating closely with the stakeholders, I methodically executed these tests and closely observed them until a clear, optimal solution emerged.

UI Design

Iterating through several design variations, I carefully considered the client's feedback while aligning their requests with user-centric parameters to ensure that the end product consistently addresses the needs of their users.